A couple of posts ago, I had written about my dissatisfaction with the Boloco name. Recently, John Pepper, CEO & Co-founder of Boloco (formerly The Wrap) left a comment regarding my little rant. He explained quite clearly why the name was changed and why the fact that Boloco doesn’t mean anything is a plus. He also explained that an important part of getting the name changed was the fact that they couldn’t get trademark protection on it which I’ll admit is rather important.

I, for one, welcome our new inspired burrito overlord.

Read John’s comment.

And by the way, Steak Mediterranean for the win!

This entry was posted on Saturday, January 21st, 2006 at 8:58 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.